Matomo

Google Analytics without data sharing

Web, CMS & Self-HostingGPL-3.0+Web (self-hosted)

About Matomo

Matomo gives you full analytics — events, funnels, heatmaps, ecommerce — with 100% data ownership and GDPR-friendly self-hosting. Used by governments that cannot ship data to third parties.

Matomo is completely free and open source (GPL-3.0+) — no trials, no subscriptions, no locked features. Always download from the official website to avoid bundled malware.

Free alternative to: Google Analytics 360 (expensive)

Pro options: Self-hosting is free and full-featured; Matomo Cloud hosting is paid.

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